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Reasons to Improve Your App Store Optimization

It is estimated that mobile app downloads will reach three hundred and fifty-two billion by the year 2021, this implies that this is a huge market to exploit if you not already in it. Regardless of whether your items don’t generally have an online presence, it’s as still profitable to take advantage of the mobile application side of things. But it is not recommended that you create a mobile application and neglect it in the Google Play Store or Apple App Store. It is recommended that you optimize your mobile application for you to get reasonable conversion rates. It is important to note that app store optimization refers to a process where you improve the ranking of your mobile app in the mobile app stores. As an app developer, you need to understand that ASO operates the same as SEO. In both ASO and SEO, there is the use of optimal content on your app or site so that when people do internet research your application or website comes up first. When dealing with SEO, you want your website to appear on the first page of Google ranking. This article highlights the various advantages of boosting your app store optimization.

The first advantage of using app store optimization is that it helps your app to get seen on mobile stores. It is important to note that up to sixty-three percent of mobile apps are usually discovered by customers through searches therefore if you fail to optimize your application you are missing a great deal. Without optimization, your application will fall off the first, second, or even third pages. A page’s difference can mean a significant effect on what number of individuals find your application. Many mobile users don’t look past a couple of pages, so you need to ensure your application positions high to get the ideal exposure possible.

The second reason why you need ASO is that it will get many downloads. When numerous individuals can discover your application within an initial couple of pages of searching in a mobile application store, this implies you’ll acquire intrigue. This allows clients to understand your report, download your application, and give it a shot. An individual should understand that there is a direct relationship between application ranking and number of downloads. If you don’t optimize your application fully it will appear on the tenth page of mobile store rankings. Because many people don’t go past the second search page list, your application will not get maximum exposure hence few download numbers.

In conclusion, there are many details why you need to do app store optimization as explained in this article.

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