Indeed Google updates and algorithm changes are so small you never even notice them. Though there are others that are massive that you cannot ignore. Here are some of the free tips for improving Google search results and website speed.
You should start by improving the keywords you use. It is essential to make your keywords targeted to your specific niche. Therefore, you will have to create and utilize targeted keywords. With this you will improve your rank and rise above the competition. Here you will utilize tools such as Google Trends and Google’s keyword tool to improve your keywords.
Besides, you should also improve the user experience. You can boost the user experience by focusing on these four main ranking factors; bounce rate, pages per session, time on site, and website visits. It is essential to note that each of them is related to the experience your website offers visitors. Therefore, if your website is enjoyable, easy to use, offers valuable information, you will receive more visitors who stay on-site longer and visit more pages.
The next tip is to create new and regular blog content. You need to make sure that your website does not get stale. It is essential that you publish new content regularly to improve overall visibility. You should make sure that you use keywords strategically in your blog but not too much. Besides, you can publish regularly along with email marketing strategy. This will require you to push an email to subscribers each time something new is published. Trust me, email marketing for small businesses is still extremely effective.
Apart from that, acquire more backlinks. It is essential to note that this is one of the heavily weighed Google ranking factors. Here the moment you have incoming links to your content from a high-authority domain, it shows your site is an authority. This way you will get more traffic which will improve the ranking of your site.
Apart from that, you should improve your page speed. It is essential to note that Google is now using mobile page speed as a ranking factor. Thus why you need to make sure that your site is as fast as you can. This way you will provide a better user experience and increase your search ranking.
Last but not least, you should also make sure that your articles are easy to share. You can achieve this by including social share icons every time you publish a new article.